Marketing Resources

MARKETING RESOURCES

So you love MITS and you want to hold a fundraiser, awareness event, or just help rep the cause? Get started with these resources!

lemon-aid for africa

Use this instruction sheet as a guide to help you prep for your Lemon-aid stand. Click the image above to download.

Print out these flyers, fill in your "when" and "where" and hang up in your neighborhood to spread the news. Click the image above to download.

Use the graphics on the right to print out or promote your event via email or social media. Click to download.

GENERIC MITS/EVENT INFO (PRINT THESE)

Download and print these images to help spread the word about your event or for use on the day of the event, as informational materials. All images in this section are sized 8.5x11 to print on standard US paper. Color printing always looks best but feel free to print in black and white.

Click the image above to download.
This is our logo, mission statement, and website information. Please post this in a prominent place at your awareness for fundraiser event.

Click the image above to download.
Once you print this image, use the lines at the bottom of the page to provide details and information about your event.

Click the image above to download.
Use this email sign up sheet at your event to collect names and email addresses from individuals who are interested in receiving email updates and newsletters from MITS.
After your event, you are responsible for entering the information collected in the form at the bottom of this page. (The one labeled "Sign Up for E-News and Updates")

Click the image to download.
If you would like to distribute invitations or mini-flyers, print and fill out the information.

SAY NO TO GLUE EVENT MATERIALS (PRINT THESE)

Click the image above to download.

Click the image above to download.
Have people write encouraging notes to young people living on the streets. A prayer, a Bible verse, an encouraging word can all touch a life half a world away. Once you've collected the completed notes, mail them to
MITS
P.O. Box 424
Malibu, CA 90265

Click the image above to download.
If you sell Say No to Glue shirts at your event, this sign will display prominently that all SNTG shirts sold are one for one: for every shirt sold, we'll give one to a young person living on the streets of Nairobi.

Click the image above to download.

MITS LOGOS/BACKGROUNDS (DOWNLOAD THESE)

If you want to get creative with your publicity, feel free to download these logos and materials for you to create your own publicity or promotional materials. Once you make something, we would love to see your handiwork! Send the digital file, or a picture of it to cecily@madeinthestreets.org and maybe we'll post it here for other friends of MITS to use.

Click to download!

Click to download! This green chalkboard image makes a nice background for a flyer.

PHOTOS (DOWNLOAD, SHOW OR PRINT THESE)

Our photojournalism interns are crazy-talented, and they take great pictures of MITS for promotional purposes. Please feel free to download the images below or any other photos you find on the MITS Smugmug account and share the MITS love with everyone you know!

SMUGMUG PHOTO GALLERY

VIDEOS (SHOW THESE)

You might want to show a video at your event. Feel free to use these. If your event doesn't have video capability, try posting links to these videos on your social media or emailing/texting them to friends to get the word out about your event.

Made in the Streets Promo
This video was made in 2012 by MITS intern Chris Campbell.
With voiceover from Larry Conway and Francis Mbuvi, it shows the life-changing moment when street kids leave the garbage heaps of Eastleigh and become students at MITS. They see the farm for the first time, meet the staff, receive new clothes and a bed they can call their own.
Soundtrack: "Farther Along" by Josh Garrels
Length: 6:03

MITS: Our Stories
This video was made in 2013 by MITS Director of Development Cecily Breeding.
In the cardboard testimony style, the video explains the before and after stories of several MITS students. "I used to steal food when I lived on the streets," to, "Now I know how to cook," as well as other stories.
Soundtrack: "Beautiful Things" by Gungor
Length: 3:08

I Can Read
This video was made in 2011 by MITS Director of Development Cecily Breeding.
With interviews and voiceover by Darlene Coulston (MITS founder), the video talks about the incredible transformation of self-confidence that takes place when a new MITS student accomplishes one of life's most beautiful--and challenging--lessons: learning to read.
Soundtrack: "Half Light I" by Arcade Fire
Length: 4:16

Everyday Miracles 2
This is a slideshow of photography from MITS Director Darren Wilson. Using text and imagery, the slideshow tells the complete story of MITS, from the garbage-filled alleyways where streets kids live to the amazing staff who devote their days to loving the students.
Soundtrack: "My Savior My God" by Aaron Shust
Length: 4:58

INSTAGRAM/FACEBOOK FRIENDLY GRAPHICS (POST THESE)

Easy graphics to post to facebook, instagram or email. Include event details in text along with the graphic. Use these as your profile picture. Post in the sidebar of your blog. What other creative ways can you put these images to work for your event publicity?

Click the image to download.
MITS logo and website.

Click the image to download.

Click the image to download.
Say No To Glue logo.

TABLE/MERCH BOOTH SET UP SUGGESTIONS

(Left) Use PVC pipes to create a backdrop.

Keep your table organized and easy to understand and shop. Taller items such as signs and stands should be near the back. Make sure products are arranged attractively and names & prices of items are clearly displayed. Not everyone will take the time to ask questions, so try to answer the obvious questions before they're asked.

If you have space, consider labeling and placing a donations jar on your table. If there is a visible donations jar, someone may be prompted to donate. If there is no donations jar, chances are much lower that someone will feel compelled to hand you their spare change.

(Above) Use small chalkboards or framed black construction paper (all available at Michael's or any craft store) to create descriptions and communicate prices.

By far, our favorite chalk writing utensils are Bistro Chalk Markers, available at Walmart, Michael's or Amazon.

(Above) Arrange shirts in size piles (marked with tags) and fold them neatly so all colors are visible from the front.

(Above) If you sell Rafiki bracelets, they will sell way faster if you arrange them very neatly in a rainbow so people will notice the variety and details and take a moment to select their favorite.