MITS VISITOR'S MANUAL
LET'S TALK ABOUT FUNDRAISING
Prepared by Kim Lambert, Kairos Church Planting
- It’s your job to ask; it’s everyone else’s job to say “yes” or “no”; in other words, don’t decide for people by not asking them.
- Take Jesus at his word: “It is more blessed to give than to receive.” People are blessed to be able to give – see it as a blessing; afford them the opportunity to say “yes.”
- Keep your fundraising letters to one page – people don’t need to know all the details, but they do need to know why this project is important or meaningful to you.
- Plan on sending out a series of letters, rather than a single one-chance-to-give letter (follow-up is critical for well-intentioned but forgetful people).
- In your second or follow-up letter, give an updated status report of your mission preparations (follow-up letters often prod people to act on their good intentions from the first letter).
- October through December is very good time of year to fundraise – people are not yet thinking of taxes or Christmas overspending; some are even looking for a year-end tax write-off.
- For family members or close friends, suggest that mission-trip contributions are on your Christmas (or birthday) list.
- Don’t ask for a specific amount of money (for example, don’t say “I’m looking for gifts of $25 or $50”); this may end up limiting a potentially larger gift; do tell your recipients how much total money you are trying to raise and what the funds will cover.
- Provide a “due date” for when you need to receive donations (about two weeks before you actually do in order to give you one final chance to make contact).
- Including a self-addressed stamped envelope in your mail-out will remove one more barrier to responding.
- Hand-written “Thank You” notes are still very important. If you receive a donation close to the time of departure, send an African postcard to say thanks.
- A closing report to your supporters is a nice touch.